Fumagalli Industria Alimentari S.p.A. has collaborated to the study “Ethical pig farm” carried out by Milan Università degli studi- department of veterinary medicine. The study had the aim to promote the development of animal-friendly chains. The improvement of animal welfare in farms can be an opportunity for Lombardy pig farming, to improve the overall sector image and to increase the profitability by favoring the access to market segment particularly sensitive to ethical farming.